Mind Your Own Business

"Marketing with New Media"
Presenter: Alison Woo; Principal, New Media Mavens

Ah, yes - the one thing EVERYONE is talking about and you promised you'd work on it . . someday. It's time to dive in.

You'll discover why it's more than just new tools, it's about mindset and strategy. You'll also discover how to use the social media platforms you hear about and customize them for your business.

During the seminar, you will create and fine tune your social media
business profiles/pages for your business on Facebook and Twitter:

Facebook: Join the fastest growing platform to build your own community online and tap into a vast pool of potential clients. You will learn;

How to find industry leaders and clients who want your specialty.
The foolproof way to win more friends and influence more people.
One thing you must add to you profile in order to get noticed.
Three ways to enhance your profile.

Twitter: Converse with your prospects and clients to learn exactly what they want now. You will discover;

How to strategically grow your network with targeted prospects
What to say in your tweets
How to connect with your audience
Drive a flood of traffic to your website and blog
How to measure Twitter's effectiveness and make adjustments.

Finally, you will learn how to continue the networking conversations offline. Discover what will drive traffic to your offline or traditional sales, marketing and media events.

**You are highly encouraged to bring a laptop to this session for hands-on application.

About the Presenter:

Alison Woo is a journalist with extensive experience in television, print, radio and online media. She has worked for CNN Headline News, Emmy-Award winning anchor Linda Ellerbee and freelances for national news organizations, including Money Magazine, Fortune Small Business.com and MSNBC.com. An alumnus of Columbia University's Graduate School of Journalism, Alison was an executive producer and writer for television stations in New York, Tampa, Sarasota, Orlando, Charlotte and Atlanta. She was a contributing writer for The Weekend Entrepreneur (Entrepreneur Press, May 2006) and Women's Wire Web Directory (Macmillan, 1997). Alison is currently a member of the International Coaching Federation and has trained at the leading coaching organization in the U.S.-The Coaches Training Institute. She is on the advisory board for Enterprising Women, a member of eWomen Network, National Association of Women Business Owners, Society of American Business Editors and Writers and the Society of Professional Journalists.

New Media Maven Alison Woo (along with business partner, Lena Claxton) bring marketing and media expertise with some of the nation’s largest and most prestigious Fortune 500 companies paired with global media experience with CNN, Time Warner, MONEY Magazine and more, to help you communicate your message. Claxton and Woo are the authors of “How to Say It: Marketing with New Media” (Penguin, 2008), digital media experts for Forbes.com and principals of New Media Mavens, a digital marketing agency with offices in New York City and Charlotte, NC.